EXPERTISE
THAT DELIVERS
OUR
EXPERTISE
- CULTURE, CONSUMER, CATEGORY INSIGHTS
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Cultural coding
Sharp consumer profiling
Psychographic coding
Lifestyle coding
Category exploration
Path to purchase - BRAND GROWTH
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Brand launch & extensions
Brand health tracking
Brand equity
Visual identity of the brand – assessment & development - PRODUCT RESEARCH PROWESS
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Design & innovation labs
Product development/optimization
Rapid innovation process
6 senses food/beverage prototype testing - COMMUNICATION RESEARCH
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Idea to finished film assessment & development
Proposition development workshops
Post-launch testing for a shift/tweak in comms strategy
Concept recycling & optimization - OTHER SOLUTIONS
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GTM strategy
HR & employee retention studies
Development of a training program
New Horizons
SEQ – Sonic effective quotient for Sonic branding research.
With the rapid growth of the science of sonic branding, more brands are understanding the power of owning a distinct brand sound. It’s been a rewarding journey for us to design a robust & rigorous quality testing process for effective evaluation of sonic identities & work with some iconic brands in India & Europe.
Know What Our Clients Have To Say
Abhiroop Mukhopadhaya
CMI, Unilever
The sonic testing piece was a powerful piece that really helped us fine tune our sonic identity. The way the consumer interactions were structured was fantastic-you actually managed to clearly link sonic elements to rasas/emotions.
Not only was it an interesting piece from a methodology standpoint, it also led to tangible business decisions in terms of prioritization and optimization of our sonic identities.
Thanks and well done!
Dipak Marwah
Director- Brand Musiq
I’ve had the opportunity to work with the Wherefore team on 2 sonic branding research projects. What impressed me instinctively was that even though it’s a relatively new area- sonic branding research- their quick understanding of the problem and the main ‘asks’ of the study were understood quite clearly. Subsequently, the effort taken to get deeper into the details of the problem and to get the research parameters right.
I feel their past experience helps them understand different types of brands and consumers. They bring both the rigour of research as well as the independence and flexibility to explore new ways to approach the research problem.
I’ve worked with them on 2 important sonic branding research and they delivered each time – on the main ‘asks’ and the analysis of the results. It’s a team to work with!
Our Experience
CATEGORIES
ConfectionaryBeautySkin & HairBaby CareFoodsPackaged FoodsBeverages – Tea, Coffee,CSD, HFD, MFD
2-3-4 wheeler, LMV, HMV
Cement, Roofing
GEOGRAPHIES
AMEA (Africa, Middle East, Asia)