FromInsight to Inspiration
We are committed to partnering with you to unearth those game-changing nuggets of insights that can spark inspiration.
Driven by the spark of insatiable curiosity.
Diving deeper into the why of things.
Why do consumers behave the way they do?
Why does social media impact society the way it does?
Why does one brand communication work better than another?
It’s the WHY that gets us high.
And it’s what adds true value to our clients’ brands.
It drives our thinking. It drives our process.
From Analysis to Alchemy. From Insight to Inspiration.
IT ALL BEGINS WITH THE WHY. AND ENDS WITH, THEREFORE. WHY? THEREFORE
Our Valued Clients
OUR STORY
We are a team of passionate women who connected organically with a simple plan- to partner each other in pursuing a shared love for human insighting. Each of us brings over two decades of qualitative research experience and we have the quiet confidence in our ability to make a great team.
The journey so far has been joyous and satisfying. Wherefore is just two years old and we are overwhelmed by the clients who have put their faith in us. This has strengthened our belief and spurred us to press on with greater conviction.
WHY
WHEREFORE?
20
+Years Of Individual Founder’s Experience
20
+INDUSTRY CATEGORIES SERVED IN JUST 2 YEARS
30
+CLIENT PARTNERSHIPS IN JUST 2 YEARS
100
%Client Satisfaction Aimed Every Time
Our Expertise
BRAND GROWTH
COMMUNICATION RESEARCH
CULTURE, CONSUMER, & CATEGORY INSIGHTS
PRODUCT RESEARCH PROWESS
OTHER SOLUTIONS
OUR BRAND
PURPOSE
Transforming brand futures by unearthing
wondrous human insights.
- AWAKEN NEW PERSPECTIVES
- DEMONSTRABLE BRAND GROWTH
- YOUR BRAND FIRST: SAFE HANDS
- DEMYSTIFY TRADITIONAL/NEW AGE DATA
What Our Clients Say
Narayan Sundararaman
Head of Marketing. Bajaj Auto
Meera and the team at Wherefore have been great partners.
They have helped us get deeper understanding of our customer's behaviour and understanding towards emerging mobility and brand choice.
They bring a rare combination of understanding, empathy and passion to decode customer motivations.
Darshana Shah
EVP- Digital Business Innovation, Marketing & Customer Experience,
Aditya Birla Health Insurance
Meera and her team have been incredible partners to work with. Our partnership with Meera started before we launched ABHI business 6 years back when she was with her previous organization, and we continue this partnership even when she started on her own. Love her passion and she brings very sharp insights and helps us connect the dots to achieve our objectives.
The team is very knowledgeable, responsive and eager to learn ins/outs of the industry to be able to support business growth through their consumer understanding. They have a pulse on the market and are a great strategic and collaborative extension to our team. The team is ABHI's go to research partners for any critical projects.
Meera Raja
Twenty-five-plus years in qualitative research have granted Meera extensive expertise across diverse consumer cohorts and geographical regions. Understanding the needs of both clients and consumers is what truly ignites her passion. At heart, she's a psychologist and firmly believes that all behaviors can be traced back to culture. Meera possesses the ability to ‘hear’ both the marketer and the consumer & arrive at compelling insights that unlock brand growth.
Shilpa Lokras
With over 20 years of experience in qualitative research, Shilpa is passionate about bringing the consumer to life for the client and addressing the 'so what' question. She excels at crafting powerful, actionable strategies for clients. Her sharp eye for insights into product design, construction, and décor categories stems from her love of books and interior design. She is equally passionate about her work in rural areas, whether she's engaging with farmers in Maharashtra or ASHA workers in Bihar.
Pavani Fernandes
Although Pavani has spent more than two decades in the field of qualitative research, consumers continue to surprise and interest her. She possesses a natural empathy that allows her to communicate and uncover otherwise hidden facets of consumers. She is equally skilled at engaging with housewives in rural UP, truckers in Ludhiana, and high-net-worth individuals about gourmet chocolates. Yet, some of her best work has been with children and youth. Her passion for travel is just another excuse to immerse herself in and interpret various cultures and their people.